Because so many city ordinances now require cab drivers to accept credit cards, it has become common to see a new brand of customized terminals in cabs these days. These terminals are usually either set up by the city or the cab company itself and, while convenient, come at a high price for the individual cab driver. Because the city and the cab company often take a cut of each sale, the average transaction rate on these machines is about 3.2% which is rather high for card present transactions. This can severely cut into a cab driver's profits, especially when the cost of gas is on now the constant rise and every penny counts.
What's a solution to this for the individual driver? Cab and limo drivers can take matters into their own hands and set up a credit card solution for themselves. Trinity is a great way to go for drivers because it is low in cost, offers better rates and adds flexibility that those machines can't offer.
Cost
Unlike expensive wireless machines that can run up to $1200 each, Trinity harnesses the power of your cell phone or wireless laptop that you already own to process credit cards. Trinity's Cell Charge System comes standard with our merchant account and works with any phone. There are also FREE apps for iPhone, Palm-based devices or any Windows smart phone that allow for signature capture and even faster processing. Have a laptop with a broadband card or drive a limo with WiFi? We can provide a $100 USB Swiping unit that would convert any computer into a swiping credit card machine.
Rates
Besides equipment costs, rate costs can be much lower with Trinity vs. the corp or city setup. For one, we set you up with your own merchant account provided by us, which means no middle man to increase your rate. Average swiping rates with Trinity are around 1.65% vs the 3% you get with most cab companies. Furthermore, because the system is set up with your own merchant account, you can run all of your own reports and receive direct deposits into your bank account every day. Increased cash flow = increased peace of mind and comfort.
Increased Flexibility
With Trinity, there are a lot of options on how to accept credit cards. In an area with no cellular reception? Use a satellite service to access the internet on your smart phone and process credit cards that way. Or, as one of our cab/limo companies does, set up a VIP system where cards are issued to clients with a 'VIP code' that allows them to use a tab of sorts for cab or limo rides. Because the Trinity System encrypts and stores every credit card processed under an individual contact, accounts can be created where the card is instantly re-charged with a click of button. Rockstar Cabs in Santa Barbara has been doing this with the Trinity System for years and has found great success in creating a massive recurring customer base. For more info on this tactic please contact us.
Have multiple drivers? In Trinity, you can create as many user logins as you like and access from as many phones, computers, etc as well. Logins allow admins to track transactions and limit usage as desired.
Conclusion
For those independent cab or limo drivers looking for an affordable and flexible credit card solution, Trinity may just be the answer. With unparalleled customer support and a product that is always adapting and changing with new technology, Trinity Merchant Solutions will make sure are 100% satisfied with the service we offer. Please contact us today for a customized quote and demo.
